Databases and Database Warehouses

Database technology solutions include internal and cross team initiatives. Target uses the SWOT analysis as a source for top-level company data and information. Jeff Mader has been the Database Manager for Target since 2005. The database manager has to check that the in depth design of data structures and databases fulfill with data policy, standards, and principles and meets the level of service goals for the organization. He also has to manage the production databases in our environment. Target records of corporate responsibility are sturdy but they realize that there is always room for improvement. Their approach focuses on continuous improvement, consistent with the strategy they pursue all through their business in their merchandising, their stores, systems, and supply chain. They issue a Corporate Responsibility Report which presents their social, economic, and environmental initiative information. Target will continue to update its progress. An example of what they include in their reports:
·    CEO Letter                                                                           
·    Overview: Company History, Corporate Governance Profile, and Business Conduct Guide.
·    Social Responsibility: Community Giving, Education, Arts, Social Services, Law Enforcement/Federal Government Partnerships, Vital Community Partnerships, Volunteerism, Support of Veterans, Commitment to Team Members, Diversity/Equal Opportunity ,Training and Development ,Health and Safety ,Benefits and Compensation, Union Philosophy, Policies Regarding the Sale of Certain Products at Target , Mature-Rated Video Games, Guns / Toy Guns, Tobacco and Cigarettes, Pseudo Ephedrine ,Global Compliance ,Philosophy and Practices, Compliance Organization ,Vendor Contracts & Vendor Education, Vendor Selection and Quality Assurance, and Global Sourcing Agents.
·    Environmental Responsibility: Environmental Management Program, Metrics and Measurements, Regulatory Compliance, Sustainable Real Estate Development & Design, Greenhouse Gas Emissions, Energy Conservation, Waste Reduction and Management, Recycling and Re-use, Asset Recovery, Environmentally-Friendly Products, Import Packaging Reduction Education, and Partnerships.
·    Economic Responsiblity: Financial Performance Highlights, Locations and Market Share. 
·    Appendices: Awards and Details of this report, Injury and Illness Information, Standards of Vendor Engagement, GRI Guidelines Cross Reference.   

   Target solves coupon calamity
Target recently fixed a problem that was brought to attention back in August. When customers would use coupons the registers were not properly giving the proper credit to the customer. It took so long for the issue to be resolved because of the fact that coupons are a complex issue. They worked as quickly as they possibly could and in the mean time they had instructed cashiers to verify that the coupons were registering the proper amount. "It's a technology fix that we've implemented in all stores nationwide to fix this coupon issue," Erika Svingen, a spokeswoman for the Minneapolis-based discount chain. Mommy bloggers and coupon websites wrote about the problem in August and it started online petitions including one that was titled "Target Corporation: Fix your register software!" Customers were feeling like criminals by using coupons because of the hassel involved. Although public reaction attacked Target for being too slow and secretive for dealing with the problem, a Target official says that Target always wanted their customers to get their full discounts and encouraged customers to check their receipts.


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