Target has adopted the Microsoft.NET framework-based technologies within it 1,400 stores in 47 states. They migrated the systems within each store to the Microsoft.NET Framework 2.0, Windows Server 2003 and Microsoft SQL Server 2005, core technologies that deliver on the Microsoft Smarter Retailing strategy for connecting people, information, systems and devices. “We selected Microsoft .NET Framework based technologies to allow us the ease of integration, flexibility, reliability and manageability required for our existing systems, with the scalability to meet our future plans for growth, innovation and use of consumer technologies,” said Steven Stephan, director of store development at Target. Target’s decision to build solutions on the .NET Framework 2.0, Windows Server 2003 and SQL Server 2005 is a great example of Microsoft Smarter Retailing, an initiative designed to help retailers improve how they sell and operate. At the core of Smarter Retailing is a technology architecture that consists of the interoperability and integration advantages of the .NET Framework combined with standards-based software products that have been designed and built to tightly integrate with each other, eliminating the need for a complex services model and allowing retailers to focus on the issues that drive value.