Target’s mission: “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less. Brand promise.”
Target was created by the Dayton Company which as founded by George D. Dayton. They had their first grand opening in Roseville, Minnesota on May 1. 1962. Target has now expanded across the country, opening stores in 2008 in Anchorage and Wasilla, Alaska and in 2009 in Hawaii on the islands of Oahu and the big island. Today, Target operates nearly 1,750 stores in 49 states, including 240 SuperTarget stores that include an upscale grocery shopping experience. Target combines fashion, quality, and service, which are the best features of the best department stores, with the low prices of a discounter. Since May 2008, Gregg W. Steinhafel has been the CEO of Target. He is also the Chairman of the Board and President of Target.Since 1962, Target has committed 5% of its income to support communities. Today, that totals more than $3 million in giving every week. Target is committed to funding programs that support the basic needs of families and provide disaster relief. Target House provides 98 free, fully-equipped apartments for families and patients receiving long-term treatment as St. Jude's Children's research Hospital in Memphis, Tennessee. Target has partnered with Feeding America since 2001 in their fight to end hunger in the United States. Target donates millions of pounds of food each year, providing millions of meals to families in need.
Target is a smart company who designed a security method not only to reduce theft but also to protect their shoppers and team members. Target's approach is called Crime Prevention Through Environmental Design (CPTED). This strategy includes exterior and interior security devices.
Target's slogan of "Expect More. Pay Less." focuses on the narrow market scope and unique competency. The company expects more from its self than anyone else and takes pride in the low prices for name brand products. Customers are always Target's number one concern. Target is always trying to reach out to new customers to offer new and complementary products as well as great service. This is called top-line initiatives.
Database technology solutions include internal and cross team initiatives. Target uses SWOT analysis as a source for top level company data and information. Jeff Mader has been the Database manager for Target since 2005. Target has adopted the Microsoft.NET framework-based technologies within its nearly 1,750 stores in 49 stated. The type of computer network that Target uses is called a WAN or Wide Area Network. Target Corporation uses a switch network device that connects computers and passes messages by repeating each computer's transmission to the intended recipient. Target connects to the internet through DS3, a high speed business network that runs at 44,736 Mbps. This connection type is important for Target since they need to have 24/7 access to not only their Target.com website but also to their suppliers and delivery companies.